Criteo Chooses Adcore as Its Preferred Partner in Israel

TORONTO, ON / May 30, 2023 – Adcore Inc. (the “Company” or “Adcore”) (TSX:ADCO)(OTCQX:ADCOF)(FSE:ADQ)(TSX:ADCO-WT), a leading e-commerce advertising management and automation platform to leverage digital marketing in an effortless and accessible way (“Effortless Marketing”) and Criteo S.A. (NASDAQ: CRTO), the Commerce Media company, are uniting their strengths to accelerate growth and expand Criteo’s market presence.

Adcore has been designated as a preferred Criteo partner in Israel, tasked with delivering Criteo’s cutting-edge solutions to both existing clients and a fresh roster of advertisers and agencies. This strategic partnership allows Adcore to broaden its reach, extending Criteo’s innovative solutions to new collaborators who are yet to experience the benefits of working with Criteo.

Criteo’s Commerce Media Platform is designed to provide marketers and media owners direct access to commerce audiences across the open internet. By connecting first-party data of marketers and media owners across its vast network, Criteo powers seamless audience-first advertising solutions throughout the supply chain. 

Adcore, with its new status as a preferred partner of Criteo, is poised to make significant strides in the digital advertising landscape. This partnership, along with other strategic alliances, cements Adcore’s position as a major player in the media space. By aligning with Criteo, a prominent Commerce Media Platform, Adcore seeks to drive its growth and market share expansion, offering its vast regional expertise to bring Criteo’s innovative solutions to a wider audience.

Omri Brill, CEO of Adcore, remarked, “Our alliance with Criteo is a thrilling development. Adcore’s extensive experience serving clients in this region, coupled with our profound understanding of the market dynamics, will undoubtedly prove advantageous for our entire customer base. This collaboration with Criteo also allows us to widen our reach and serve an array of new businesses – an opportunity we are truly grateful for. I am absolutely confident that this endeavour will bring forth significant benefits for our partners, customers, and stakeholders alike.”

Julian Timmerman, Director of Global Sales Channel Partnerships at Criteo, said: “We are thrilled to partner with Adcore. Thanks to Adcore’s deep understanding of Criteo, as well as their strong footprint in the market, this partnership will help to accelerate the adoption of our solutions in the region that are designed to generate commerce outcomes for advertisers and media owners alike.”

Advertising in the Future of Addressability

For Adcore, the collaboration with Criteo provides future-proof targeting and measurable campaign performance for their advertising clients.

The Criteo Commerce Media Platform creates an edge for customers’ advertising campaigns, as it combines large-scale commerce data and intelligence to deliver richer consumer experiences from product discovery to purchase.