News

"Microsoft has announced its latest round of advertising product updates, with one of the most significant being the launch of Microsoft Store Ads for desktop devices."

Google Rolls Out Ad Frequency Targeting For YouTube Campaigns

Microsoft New Ads Tests Goes Wrong, and Users Noticed

Research

2023 Growth Survey: Ad Spend, Opportunities, and Strategies for Growth

Google Ads Cost Per Lead Has Increased for 91% of Industries YoY

The cost per lead has increased by an average of 19% for 91% of industries, with some notable outliers. This change is due to steadily growing inflation and consumers tightening their belts. Cost per lead is vital for planning campaigns,…

"Advertisers can now quickly and easily import their Performance Max campaigns that use a Merchant Center into Microsoft Advertising as Smart Shopping Campaigns or Local Inventory Ads."

Agency-Client Relationship Survey 2022: Marketing Relationship Debunked

Google is Getting Rid of ‘Similar Audiences’ Segments

Advertisers get ready to bid farewell to “Similar Audience” segments. This feature will soon be unavailable in your Google Ad account. Google has announced that it is discontinuing this feature in 2023 as part of its efforts to ensure consumer…

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