clock 6min read

February 13, 2024

By Elan Ganz

RTB House Pricing: All you need to know

PPC PPC Strategies PPC Tools

RTB House stands out as a leader of success and innovation when it comes to real-time bidding (RTB) and dynamic remarketing. RTB House’s innovative approach to ad pricing through Dynamic Cost per Click (dCPC) makes meaningful conversions while increasing ROI. RTB House harnesses sophisticated Deep Learning algorithms to deliver highly targeted advertising solutions. This blog post aims to shed light on RTB House’s pricing model, its unique advertising technologies, and how businesses can leverage these to drive unprecedented growth and engagement.

Keep reading as we answer all possible questions about RTB House, its pricing, and how they are using dynamic remarketing to elevate advertising campaigns.

Who is RTB House?

RTB House is an advertising and technology company that operates at the forefront of the digital advertising sphere. They are one of few companies that specialize in the delivery of ultra-personalized, real-time bidding (RTB) advertising solutions. With a focus on targeted advertising and remarketing, RTB House employs deep learning algorithms to analyze user behavior, enabling the delivery of highly relevant ads to potential customers at the optimum moment.

Core Offerings: Deep Learning

Autonomous Campaign Improvement: Leveraging the unparalleled capabilities of Deep Learning, advertising campaigns autonomously enhance their efficiency and effectiveness, far surpassing the potential of traditional technologies.
Navigating the Cookieless Era: As Google sets to phase out cookies by 2024, fundamentally transforming data collection practices, Deep Learning emerges as a pivotal solution to adapt to these changes, seamlessly picking up the pieces left by the absence of third-party cookies.
Advanced Contextual Analysis (ContextAI): With tools designed to delve into online behavior with unprecedented detail, Deep Learning facilitates the evaluation of purchase intent through ContextAI, allowing advertisers to gauge user interests without relying on third-party data.
Enhanced Brand Safety: A robust 3-layer Brand Safety feature ensures that advertising content is aligned with brand values and is protected from appearing alongside undesirable content, maintaining the integrity and reputation of the brand.

Wondering which platform is right for you? Find out the differences between RTB House VS Criteo.

RTB House distinguishes itself by integrating advanced AI and machine learning technologies into its ad-serving processes. This not only enhances the effectiveness of campaigns but also offers advertisers unprecedented control and insight into their advertising efforts.

Evolution in Ad-Tech:

Since its inception, RTB House has consistently pushed the boundaries of what’s possible in ad-tech. Transitioning from traditional retargeting methods to leveraging state-of-the-art AI, RTB House has redefined performance benchmarks for the industry.

By focusing on continuous improvement and innovation, RTB House remains a key player in helping businesses achieve their marketing objectives, demonstrating remarkable adaptability and foresight in an ever-evolving industry.

Understanding Real-Time Bidding (RTB)

Real-Time Bidding (RTB) the process of automatically buying and selling ads in real time on a per-impression basis in an instant auction. It offers marketers the ability to serve ads to users based on immediate data and user behavior. This process happens between supply-side platforms (SSPs) and demand-side platforms (DSPs). SSPs are what publishers or website owners use to sell their ad space, and DSPs is what allows an advertiser to buy ad space. This section dives into the mechanics of RTB, its benefits, and how RTB House leverages this technology to provide superior advertising outcomes.

The global real-time bidding (RTB) market grew from $10.85 billion in 2022 to $14.07 billion in 2023 at a compound annual growth rate (CAGR) of 29.7%. The RTB market is expected to grow to $34.57 billion in 2027 at a CAGR of 25.2%. This growth highlights the increasing relevance of RTB.

How RTB Works:

Initiation of Ad Request: As soon as you click on a website and the page begins to load, the site’s publisher sends information about the available ad space to the SSP.
Evaluation and Bidding: The SSP examines your cookies to identify the most relevant advertisement for you. Subsequently, the DSP assesses the user’s value and submits a bid for the ad space based on this valuation.
Selection of Winning Bid: The SSP collects all bids and selects the winner, prioritizing the highest and most pertinent bid.
Display of Ad: The winning advertisement is promptly displayed on the user’s screen, completing the RTB process within the brief loading time of the webpage.

This entire process occurs in milliseconds, making it possible to target users with incredible precision and efficiency.

Benefits of RTB:

Efficiency and Cost-Effectiveness: Advertisers pay only for ads served to relevant audiences, maximizing ROI.
Targeting Precision: RTB allows for detailed targeting based on demographics, interests, behavior, and more.
Real-Time Insights: Advertisers receive immediate data on ad performance, enabling rapid adjustments to improve outcomes.

Learn more about RTB House’s Deep Learning approach, and what it means for the future of the marketing industry.

RTB House’s Role:

RTB House elevates RTB strategy by incorporating advanced AI and machine learning into every step of the RTB process. By analyzing vast amounts of data, RTB House optimizes bidding strategies and ad placements to ensure the highest possible engagement and conversion rates. This unique approach not only enhances ad relevance but also drives significant improvements in campaign performance.

Personalized Ad Experiences: RTB House’s technology creates highly personalized ad experiences that resonate with users, fostering positive brand interactions.
Dynamic Creative Optimization: Ad creatives are automatically adjusted to match user preferences and behaviors, enhancing the effectiveness of campaigns.
Performance Analytics: Advertisers have access to in-depth analytics, offering insights into user engagement, conversion rates, and overall campaign success.

By leveraging RTB within its platform, RTB House provides advertisers with a powerful tool to reach their target audiences more effectively than ever before.

Check out this article for more about Real-Time Bidding.

The Mechanics of Dynamic Remarketing

Dynamic remarketing stands as a cornerstone strategy within digital advertising, enabling brands to re-engage users who have previously interacted with their website or mobile app. This section breaks down how dynamic remarketing works and the role of RTB House in amplifying its effectiveness.

Fundamentals of Dynamic Remarketing:

Dynamic remarketing through Google Ads tailors ads based on past interactions of users with products or services, presenting highly relevant ads that remind or encourage users to return and complete a purchase or take another desired action. This strategy leverages cookies or mobile identifiers to track user behavior and craft personalized ad experiences.

Dynamic Remarketing: An Overview

Tailored Advertising: Dynamic remarketing capitalizes on users’ previous interactions with your website, automatically customizing ads to showcase the products or services they viewed. This method enhances ad relevance and boosts the likelihood of conversion by reminding users of their interests.
Precise Targeting: By leveraging data on products or content previously viewed by users, dynamic remarketing allows for the creation of highly targeted ad campaigns. These campaigns are designed to resonate with users’ specific interests, significantly improving engagement rates.
Integration with Google Ecosystem: A seamless integration between Google Ads, Google Analytics, and Google Merchant Center is crucial for dynamic remarketing success. Linking these accounts enables the collection and utilization of comprehensive data on user behavior and preferences.

RTB House and Dynamic Remarketing:

RTB House takes dynamic remarketing to the next level by integrating its sophisticated AI and machine learning capabilities. This integration allows for even more precise targeting and personalization, enhancing the chance of re-engaging users effectively.

Enhanced Personalization: Through deep learning algorithms, RTB House analyzes user preferences, purchase history, and behavior to create ads that are not just relevant but also timely and enticing.
Optimized Ad Placements: By utilizing real-time bidding, RTB House ensures that remarketing ads are placed where they will have the highest impact, considering factors like user context and the likelihood of re-engagement.
Continuous Learning: The system constantly learns from user interactions, improving its targeting and personalization strategies over time, thus increasing the efficiency and effectiveness of remarketing campaigns.

The Impact of Dynamic Remarketing:

Businesses utilizing RTB House for dynamic remarketing often see significant improvements in key metrics such as conversion rates, ROI, and customer retention. By delivering personalized ads at scale, RTB House helps advertisers not only to recapture the interest of potential customers but also to foster loyalty and repeat business.

Dynamic remarketing with RTB House represents a powerful tool offering an effective approach to re-engage users with unmatched relevance and precision.

RTB House Pricing Explained: Dynamic Cost per Click (dCPC)

RTB House uses Dynamic Cost per Click (dCPC), a bidding strategy that allows for automatic adjustment of bids. This model not only aligns with the advertiser’s goal of maximizing conversions but also introduces an automated, data-driven strategy for bid adjustment in real-time. Let’s see how dCPC works and its benefits for advertisers.

What is Dynamic CPC (dCPC):

dCPC is a bidding strategy where advertisers are charged for clicks, but with a twist. The system automatically adjusts how much it bids based on the likelihood of a click leading to a valuable outcome, such as a conversion.

This bidding method uses machine learning and extensive historical data to predict which clicks are more likely to lead to conversions. It then dynamically adjusts bids for each auction in real-time, optimizing for outcomes that are most beneficial for the advertiser. This level of automation and precision in bid adjustment is what sets dCPC apart.

Advantages of Dynamic CPC (dCPC):

Automatic Optimization for Conversions: dCPC’s primary focus is on maximizing conversions. It achieves this by continuously adjusting bids to target clicks that have a higher probability of leading to a conversion, thereby potentially enhancing conversion rates and improving the overall return on investment (ROI).
Efficiency in Ad Spend: By directing more budget towards clicks that are more likely to convert and reducing spend on less promising clicks, dCPC ensures that advertising budgets are utilized more efficiently, resulting in a better allocation of resources.
Time-Saving: The automated nature of dCPC significantly reduces the need for manual bid adjustments. This automation allows advertisers to devote more time to other strategic aspects of their campaigns, streamlining operations and enhancing efficiency.
Responsive to Market Conditions: dCPC’s real-time bid adjustment capability means it can swiftly adapt to changes in market dynamics, competitive actions, and user behavior. This responsiveness ensures that campaigns remain competitive and effective without the need for constant manual oversight.
Leverages Machine Learning: Utilizing advanced algorithms and machine learning, dCPC analyzes vast datasets to inform its bidding decisions. This capability enables the identification and exploitation of opportunities that may not be immediately obvious or accessible to human advertisers, providing a competitive edge in campaign optimization.

RTB House’s Dynamic CPC model offers a unique and effective approach to digital advertising pricing, emphasizing efficiency, automation, and the strategic use of data to drive conversions. By adopting dCPC, advertisers can enjoy a more targeted, efficient, and adaptive strategy that aligns with their ultimate goal of maximizing campaign performance and ROI.

Learn about Google’s eCPC Era.

How to Get Started with RTB House

Adcore Elite is a global, tech-driven marketing agency, known for its innovative and high-performing solutions. It offers an extensive range of services, including analytics, campaign management, and access to Adcore’s complete marketing cloud. Adcore’s combination of technological expertise and creative strategy has earned it an award-winning reputation. Adcore’s influence extends globally with its offices in key international markets, including the United States, Canada, Australia, Israel, Hong Kong, and Shanghai.

Adcore is partnering with RTB House to offer its services to our Elite users. This strategic partnership will boost client value and give clients up to 30% discount on the first campaign with Adcore.

Getting started with RTB House for digital advertising involves a straightforward process, but it’s essential that you understand your objectives and approach the process with a clear strategy. “You have to start with your customer—not with your product, or your service, or what you think is right—and build everything around that.” – Robert Dekker, group marketing manager at Games Workshop.

Step 1: Define Your Advertising Goals

Identify Objectives: Whether it’s increasing sales, boosting brand awareness, or driving specific actions, clearly define what you hope to achieve with your RTB House campaigns.
Set KPIs: Establish key performance indicators (KPIs) that align with your objectives, such as conversion rates, click-through rates (CTR), or return on ad spend (ROAS).

Step 2: Set Up Your Feed

Import Feed URL: Easily import your product feed URL from Shopify into Feeditor for streamlined feed management.
Optimize and Filter: Utilize Feeditor’s advanced tools to optimize your feed for better performance. Apply filters to ensure only your most relevant products are showcased.

Export to Merchant Center: Once your feed is fully optimized and tailored to your needs, export it directly to your merchant center, ready for advertising.

Feeditor: Enhancing Your Feed Management

RTB House Integration: Feeditor is fully integrated with RTB House, offering a seamless connection between your product feeds and RTB’s powerful advertising platform.
Advanced Optimization Tools: Access a suite of advanced tools designed to enhance your feed’s performance.

User-Friendly Interface: Navigate Feeditor’s platform with ease, thanks to its intuitive design.
Direct E-commerce Platform Links: Enjoy direct integration with major shopping platforms, including seamless connections to Shopify and WooCommerce stores.

Live Feed Preview and Filtering: Get real-time insights into your feed’s appearance and apply filters directly within Feeditor for precise management.

Feeditor Plus: Specifically designed for plus-sized product feeds, Feeditor Plus supports the management of feeds exceeding 300,000 products, ensuring scalability and performance.
- High priority
- Faster server

Step 3: Collaborate on a Tailored Strategy

Consultation: Work with RTB House’s team to discuss your goals, target audience, and budget. Their expertise will be invaluable in crafting a strategy that aligns with your objectives.
Campaign Design: Based on the consultation, RTB House will help design a campaign structure, including targeting criteria, ad formats, and bidding strategies.

Step 4: Implement and Launch

Integration: Implement any required tracking or technology integrations on your website or app to ensure accurate performance tracking and dynamic remarketing capabilities.
Creative Assets: Prepare and submit your ad creatives, following RTB House’s guidelines to optimize for engagement and conversion.
Launch: Once everything is set, your campaign goes live. RTB House’s real-time bidding engine starts placing your ads in front of your target audience, leveraging dynamic remarketing and personalized targeting.

Step 5: Monitor and Optimize

Performance Tracking: Utilize RTB House’s analytics dashboard to monitor campaign performance against your KPIs.
Regular Reviews: Schedule regular check-ins with your RTB House account manager to review results, gather insights, and make adjustments to improve performance.

Step 6: Scale and Expand

Scaling Success: As you start seeing positive results, consider scaling up your campaigns by increasing budget, broadening targeting, or exploring new ad formats.
Continuous Learning: Take advantage of RTB House’s ongoing optimizations and AI-driven insights to refine and expand your advertising strategy over time.

Click here to learn how to get a $1,000 RTB House media coupon for your next campaign.

Best Practices for Success

Clear Communication: Maintain open lines of communication with your RTB House team to stay aligned on goals and adjustments.
Creativity and Testing: Continuously test different ad creatives and messaging to discover what resonates best with your audience.
Leverage Insights: Use the data and insights provided by RTB House to understand your audience better and tailor your broader marketing strategy.

Starting with RTB House is not just about launching a campaign; it’s about forging a partnership that can transform your digital advertising efforts. By following these steps and best practices, you can maximize the impact of your campaigns and achieve your marketing objectives with efficiency and precision.

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Frequently Asked Questions (FAQs)

When considering RTB House for your digital advertising needs, several common questions might arise. This section addresses these queries, providing clear and concise answers to help you better understand RTB House’s offerings and how they can benefit your business.

How does RTB House differentiate itself from other DSPs?

RTB House stands out by leveraging advanced AI and deep learning algorithms to power its real-time bidding and dynamic remarketing strategies. This technology-driven approach enables more accurate targeting, personalized ad experiences, and improved campaign performance, distinguishing RTB House in a crowded DSP market.

What industries benefit most from RTB House’s services?

While RTB House offers solutions that can benefit a wide range of industries, sectors such as e-commerce, travel, finance, and gaming often see particularly high returns. These industries can leverage RTB House’s precise targeting and dynamic remarketing capabilities to drive sales, bookings, and user engagement.

How to measure the success of campaigns run on RTB House?

Success measurement should be aligned with the initial objectives set for the campaign. Common metrics include conversion rate, click-through rate (CTR), return on ad spend (ROAS), and cost per acquisition (CPA). RTB House provides detailed analytics and reporting tools that allow advertisers to track these KPIs in real-time, offering insights into campaign performance and areas for optimization.

Can RTB House support campaigns in multiple languages and regions?

Yes, RTB House operates globally and supports campaigns across various languages and regions. This capability ensures that advertisers can target audiences worldwide with localized ad campaigns, maximizing relevance and engagement.

What kind of support does RTB House offer to its clients?

RTB House prides itself on offering comprehensive support, including dedicated account managers, technical support teams, and creative services. This support structure ensures that advertisers have access to expert advice and assistance throughout their campaigns, from setup and optimization to scaling and performance analysis.

How does RTB House ensure privacy compliance?

RTB House is committed to upholding the highest standards of privacy and data protection, adhering to regulations such as GDPR in Europe and other local privacy laws worldwide. The platform employs strict data handling and processing protocols to protect user privacy and ensure advertisers’ compliance.

Conclusion

RTB House stands as a testament to the power of technology in transforming advertising strategies. Embracing RTB House’s innovative solutions, will lead advertisers towards improved results and growth. It’s clear that RTB House’s dCPC model offers a solution for advertisers aiming to maximize their digital advertising efforts.

Next time your company is in need of marketing services, consider Adcore Elite, a worldwide, technology-focused marketing firm, renowned for its cutting-edge and effective solutions. It provides a comprehensive suite of services including tools for analytics and campaign management.

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