Reporting and Analytics

Marketing

This is ICP (Ideal Customer Profile) in Marketing [2025]

PPC Strategies

[2024 update] SEO vs. PPC Statistics: Which One is Better For You?

Marketing Analytics

Overcoming the Challenges of Marketing Analytics: Embracing MTA & MMM Solutions [2024]

Reporting Tools

What is MTA? A Beginner’s Guide to Multi-Touch Attribution [2024]

"Marketing Mix Modelling may seem complex at first, but it is a powerful tool for marketers seeking data-driven insights."

Data Privacy

Adapting to the Cookie Revolution: A Marketer’s Handbook for the Digital Future [2024]

Reporting Tools

MMM vs MTA: Which one is better?

What You Need to Know Before Universal Analytics is Gone For Good

Research

2023 Growth Survey: Ad Spend, Opportunities, and Strategies for Growth

IAB’s outlook survey aims to equip digital stakeholders with valuable intel to inform their advertising decisions for the year ahead. For Marketers gearing up for the 2023 sales year, the IAB’s new survey may be crucial to marketing success in…

"Many PPC managers use Google Data Studio to report on their activity. If you want to level up your reports this article is for you."