PPC

"Google is making it easier for advertisers to control their performance campaigns by providing advanced location options for targeting and excluding campaigns."

How To Get a Google Analytics Certification?

What Are URL Parameters? – A Comprehensive Guide

Keywords Under Review: Google Ads Changes Its Keyword Trigger Policy

I Got an Error Message in GMC for the ‘Additional Image Link’. What Can I Do?

When using Google Merchant Center, advertisers may come across different error messages. A common error that might come up refers to additional image link issues. This issue can be easily fixed most of the time. In case your additional image…

"Facebook’s API conversions tool is the exact reason you will see an ad on Facebook for the same company you just searched for on Google!"

What is CPI? Calculating Cost Per Install

What are Google Ads Certifications?

Individuals with a Google Ads Certification stand out from their competition and are more likely to land desirable positions. The certification is valuable even if you don’t want a better job. This is especially true for those with a website…

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