PPC

"Keep an open mind when testing lookalike percentages. Remember that the higher you go in percentage, the lower the similarity between your lookalike audience and your base audience."

Google Shopping in 2024

Google Vs Microsoft Ad Types: What You Need To Know

7 Custom Label Ideas for Google Shopping Experts

7 Ultimate Black Friday Discount Strategies You Don’t Want To Miss

Black Friday is coming up quickly! The day after Thanksgiving is well known for its massive sales in-store and online. Many businesses clamor to get on board with the trend in hopes of reaching record-breaking sales and increasing profits. In…

"One of the most significant aspects of Black Friday is the easy access you have to competitors' marketing plans. While you don’t know all the details, most sales are released..."

PPC Strategies

10 Reasons to Run a Paid Search Branded Campaign (+ 2 Reasons Why You Shouldn’t)

21 Holiday Email Marketing Ideas That Will Make You a Marketing Pro

The holiday season is when businesses can shine and increase their revenue. Your prospects and repeat customers are in the mood to spend money on gifts and decorations. However, you can’t rely on holiday shoppers to come to your website…

Must Read