Share 5min read Written by Gabriala Ash GDN vs DV360: Choosing The Display Media Platform That’s Right For You Read More
Responsive Search Ads (RSA) to Replace Expandable Text Ads (ETA) There was a time when Google Paid Ads was a simpler world. Text ads and image ads. Simply invest time in researching and developing quality ads that match relevant keywords, and you are off to the races. Ah, the good… Read More
"Google Marketing Live 2022 aired on May 24. Several changes to the ways digital marketers can use Google Analytics and Google Ads were announced." Read more
Research Reveals the Power of Music in Advertising A recent study from The Music, Mind, and Brain Research Group at the University of London found that music can increase positive emotions towards advertisement by 16.4% – a breakthrough for marketing agencies worldwide. The research in question comes from… Read More
"Research confirms what parents already know: Children exposed to food and beverage marketing will consume more of those products." Read more
Microsoft Advertising Relaunches Certification Program and Learning Lab Microsoft Advertising is committed to improving digital advertising professionals’ skills and keeping up with the latest industry trends. They relaunched their certification program and Learning Lab in order to meet those goals. Now is the ideal time for people looking… Read More