Imagine a potential buyer comes across your shopping ad with an incredible price, but when they click, they discover that the actual price on the website is significantly higher than what the ad promised. Or even worse, imagine you’ve put in all the hard work to create an irresistible sale for a product, but your shopping ad ends up displaying a higher and completely unrelated price that spooks away potential buyers before they even visit your website.
The Q4 shopping season, where discounts and promotions abound with different rules and conditions, is a prime time for problems to arise, resulting in un-updated ad prices.
Vigilance in maintaining accurate pricing is crucial to prevent customer confusion, damage to your brand’s reputation, increased bounce rates, and higher costs.
Think of it as a leaky pipe that’s causing potential buyers to slip away because your product feed is simply not in sync with the advertising platform.
But fear not! You can easily fix this issue by using a feed management tool where any changes you make to your product feed will directly be updated in your ads without the need of IT, ensuring that everything flows smoothly and customers stay engaged.
2. The Ghostly Disappearance of product titles and descriptions
One of the scariest things for online retailers is when their sales vanish without a trace. You’ve set up your ads, but the results are as mysterious as a ghostly presence.
The secret to avoiding this nightmare is by optimizing your product feed to match the guidelines and best practices of each advertising channel, where you want to showcase your products. During this shopping season, your competitors will be aggressive with bidding and hefty budgets. To increase the chances that your ads will be seen and clicked on, it’s important to not only raise your budget but also tailor your ads to fit the format of each channel.
Take, for example, Google Shopping – ads that provide lots of product information, like the brand name, color, size, pricing before and after discounts, product ratings, and the enticing offer of free shipping, not only has better chances to come up on search results but also has more chances to be clicked on.
However, including these attributes is just the beginning. To truly stand out and capture buyers’ attention, you’ll need to optimize your product titles and descriptions, from removing html codes, adding letter cases and fixing text errors to enriching product descriptions, this will not only increase visibility and clicks on your ad but ultimately also drive more purchases.
With Feeditor you can clean up coding and text mistakes and enrich product titles and descriptions with AI in just two clicks, which can lead to 150% average increase in ROAS!