Migrating from Google Ads to Microsoft Ads

Ad Platforms Google Ads

Google Ads offers the biggest advertising ecosystem around, but like with investing, diversification is key. Microsoft Ads is a great alternative, which offers integrations with LinkedIn, Xbox, and other platforms, as well as a 74% lower cost-per-click. This is why more and more businesses that seek to maximize their ROI are now advertising on Bing in addition to Google. While starting out on a new platform might seem like uncharted territory, migrating from Google Ads to Microsoft Ads can be quite seamless. We put together the steps you need to take to make the leap and increase your sales impact.

Who is Making the Move?

Primarily, small to medium enterprises (SMEs) are increasingly preferring to utilize Microsoft Ads for growth, drawn by its cost-effectiveness and the potential for a higher return on investment (ROI). These businesses, which often have limited advertising budgets, find Microsoft Ads appealing due to lower competition and cost-per-click rates.

Additionally, large corporations target specific demographics more effectively through Microsoft Ads because of its distinct user base that includes a notable presence of older, more affluent professionals. This demographic tends to spend more time on Bing and other Microsoft platforms, aligning well with the marketing goals of these larger companies.

Optimal Timing for Migration

During Financial Planning: Businesses typically reassess their advertising platforms during annual budget reviews or at the end of financial quarters. This timing allows for a strategic shift without disrupting ongoing campaigns.
Strategic Business Shifts: When a business is looking to expand into new markets or needs to adjust its focus to different demographic groups, switching platforms can be beneficial.
Technological Upgrades: Microsoft’s continuous improvements in AI and integration with LinkedIn provide compelling reasons for businesses to switch during tech upgrades.

Why Choose Microsoft Ads?

There are many reasons to make the switch from Google Ads to Microsoft. Each has its own unique pros and cons that should be weighed according to you and your business needs.

Here are some of the key benefits of choosing Microsoft ads:

Cost Benefits: The lower competition for keywords in Microsoft Ads often results in more cost-effective campaigns compared to Google.
Audience Engagement: Microsoft Ads tend to attract an older, more professional demographic, which can be valuable for B2B businesses or industries like finance and insurance.
Integration and Synergy: For companies that use Microsoft’s suite of products extensively, integrating their advertising with Microsoft Ads makes logistical and strategic sense.

Leveraging Couponer with Microsoft Ads

If you’re considering switching from Google Ads to Microsoft Ads, Couponer offers an easy way to get started with Microsoft Ads by providing new accounts with up to $400 in ad credits. Businesses can unlock this bonus, giving them an extra budget to test campaigns, drive traffic, and boost conversions. This makes it easier to test out the platform and explore new campaign opportunities with less financial risk. It’s a practical option for businesses looking to expand their advertising efforts without overspending.

Importing Google Ads Campaigns to Microsoft Ads

When considering a shift from Google Ads to Microsoft Ads, importing existing campaigns can ensure a seamless transition. This feature not only saves time and resources but also ensures continuity in advertising efforts. The process itself is user-friendly, designed to be straightforward and efficient, which appeals to businesses looking to minimize downtime and maintain campaign momentum during the transition.

Follow these steps:

Prepare Your Google Ads Account: Ensure your Google Ads account is in good standing, with all campaigns you wish to import active and updated.
Sign Into Microsoft Ads & Navigate to Import Tool: Log into your Microsoft Ads account and access the ‘Import Campaigns’ section found under the tools menu.
Choose Import Source: Select ‘Google Ads’ as your import source. You’ll then be prompted to sign in to your Google account to facilitate the integration.
Select the Campaigns for Import: You can choose to import all your campaigns or select specific campaigns to transfer to Microsoft Ads.
Customize Import Options: Adjust import options such as bids and budgets, targeting settings, and ad extensions to ensure they align with Microsoft Ads’ features and your strategic goals.
Review and Edit Campaigns: Once the campaigns are imported, review them to ensure that everything has been transferred correctly. Make necessary edits to optimize for Microsoft Ads’ platform, considering differences in audience, ad formats, and bidding strategies.
Launch Imported Campaigns: After reviewing and adjusting your campaigns, set them live on Microsoft Ads.

For more specific details, check out Microsoft’s full guide.

Conclusion

As businesses increasingly seek effective advertising solutions, many are transitioning from Google Ads to Microsoft Ads to capitalize on distinct advantages such as cost efficiency and specific demographic targeting. This migration offers a spectrum of benefits: from the strategic timing of shifts that align with financial planning or technological upgrades. By switching to Microsoft Ads, businesses can tap into a unique user base, potentially achieving higher ROI and reaching demographics that align closely with their marketing objectives. This strategic shift not only fosters better budget utilization but also aligns with broader business goals, making it a compelling option for companies looking to optimize their digital advertising efforts.

Want to hit the ground running with Microsoft Ads? Use Couponer to unlock $400 in ad credit for your campaigns.

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