Why Microsoft Ads Suspended Your Account and How to Fix It

Ad Platforms Microsoft Ads

Microsoft is notoriously bad when it comes to explaining why your Microsoft Ads account was suspended. No matter whether you’re a large agency with big ad budgets or a solo entrepreneur with more moderate spending, everyone can get blindsided by a sudden suspension. Usually, it comes with little to no explanation as well. This can be extremely frustrating, especially when Microsoft’s support only offers vague responses and insists the “decision is final.” But while the process can be discouraging, understanding the major reasons behind suspensions and learning how to tackle them can make a world of difference. We will break down why suspensions happen, how to address them, and what proactive steps can help you regain control of your advertising.

How to Tell if Your Account Was Suspended

Assuming you’re already an expert at Microsoft ads and know everything you need to know, suspensions can be surprising and frustrating. If Microsoft suspends your account, you’ll likely receive an email notifying you of the action. This message often states the policy violation without giving specific details. Some users report immediate shutdowns following payment setup or account creation, and there’s often a prompt to appeal if you believe the suspension is in error.

Why Was My Account Suspended?

Microsoft Ads suspends accounts that it deems “high-risk” or “in violation of policy.” However, many advertisers experience suspensions without engaging in any suspicious activities. Here are the three most common triggers:

Multiple Account Creation
Microsoft prohibits users from creating multiple accounts for the same purpose, especially if linked to the same IP address or payment method. Trying to bypass this rule may result in immediate suspension.
Payment or Verification Issues
Certain outliers with payment details or billing address mismatches often trigger suspensions. For example, using a credit card associated with multiple accounts or with flagged transactions can be a red flag for Microsoft’s automated systems.
Suspicious or Unverified Activities
Microsoft has stringent policies to prevent fraudulent activities, which sometimes catch legitimate users in the crossfire. For instance, using a VPN to access account services or attempting to manipulate geographic settings can appear as policy violations.

Major Causes Behind Microsoft Ads Suspensions

Many advertisers report facing suspensions even with verified accounts and compliant ad campaigns. Below are some of the primary causes that advertisers commonly encounter:

Automated Systems Flagging for ‘High-Risk’: Microsoft’s automated systems use algorithms to detect risk. Even slight discrepancies in details (e.g., IP location changes, new email addresses, or mismatched billing info) may mark an account as risky.
‘Egregious Policy Violations’ Without Explanation: Some marketers have reported vague “egregious violations” notifications without clear indicators of what went wrong. These often include terms related to obfuscating identity or malicious behavior, although the actual trigger is rarely clarified.
Frequent Appeals with Little to No Response: Some have found that even after multiple appeals, their accounts remain suspended. Microsoft’s support often reiterates that the decision is final and refuses to provide specific reasons, leading advertisers to feel that their input is not considered.

Major Fixes to Address Suspended Accounts

If you find yourself in this frustrating situation, here are some approaches that may help resolve it:

Review Your Account for Policy Compliance
Carefully examine every detail in your account, including payment methods, billing addresses, and ad content, to ensure they comply with Microsoft’s policies. Even minor discrepancies can flag your account, so correct any inconsistencies before submitting an appeal.
Submit a Detailed Appeal
When you appeal, be thorough and straightforward. Explain who you are, your business purpose, and the steps you’ve taken to meet Microsoft’s guidelines. Attach supporting documents if possible, like business registration information or ID verification. This helps Microsoft verify your legitimacy and may prompt them to review your case with more scrutiny.

Example Appeal:
“I am a verified user seeking to advertise a legitimate business. I have attached documents confirming my identity and business registration. My account was flagged due to [mention suspected cause], which I have since rectified. Please consider this documentation and my request to reinstate my account.”
Avoid Immediate Account Recreation
Resist the urge to create a new account while waiting on an appeal, as this can worsen the situation. Microsoft may interpret this as an attempt to bypass suspension, which could permanently blacklist both accounts. Instead, allow the appeal process to play out before attempting any new account creation.
Collaborate with Microsoft Representatives
In some cases, setting up a new account with the guidance of a Microsoft representative can reduce risks. They may offer insights into the process, ensuring compliance from the beginning. While this doesn’t guarantee protection, it shows Microsoft that you are committed to following their protocols. Remember to be polite, even though this process is frustrating, you need Microsoft on your side to solve it.
If Needed, Start Fresh (Carefully)
If all appeals fail, consider starting fresh with a new account. Use distinct details, such as a different payment method, email, and IP address, but make sure all information is accurate and consistent. This can help establish a clean slate and avoid flags linked to your previous account.

Tips for Avoiding Future Suspensions

Based on common experiences shared by advertisers, here are some proactive strategies for avoiding account suspensions:

Only Create One Account at a Time: When creating a Microsoft ads account, avoid creating multiple accounts for the same business or ad purposes. If you need multiple accounts, use unique details for each, and consider informing Microsoft to avoid confusion.
Verify All Payment Information and Documentation: Microsoft’s systems are sensitive to mismatched details. Ensure your payment information aligns with your business or personal details, and avoid using flagged cards or multiple cards across different accounts.
Avoid High-Risk Behaviors, Like VPNs or IP Hopping: Frequent changes in IP addresses or using VPNs can trigger Microsoft’s systems to view your account as high-risk. Log in from a consistent location to avoid unnecessary flags.

Wrapping Up

Getting your Microsoft Ads account suspended can feel like a dead end, especially with limited support from Microsoft. By understanding the main causes, taking the time to verify account information, and following Microsoft’s appeal process, you can improve your chances of getting your account reinstated. For many advertisers, it’s a challenging journey that underscores the importance of strict compliance and clear communication with platforms. While the road may be rocky, staying patient and proactive is often the best strategy.

If you want to ensure that your Microsoft Ads campaigns keep running smoothly without disruption, check out Media Blast. This platform streamlines account-creating, overseeing multiple accounts, and most importantly, prevents account suspensions. Sign up today and make sure your campaigns keep running smoothly!

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