Menora Mivtachim Turbocharged Lead Acquisition with Adcore

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Campaign Goals

Increase qualified lead acquisition for the Investment product through an activity expansion while maintaining the Cost Per Qualified Lead (CPQL) target.

Executive Summary

This campaign successfully increased qualified lead acquisition by 46%, improved the qualified lead ratio by 23%, and reduced the cost per qualified lead by 4%.

The activity was successful despite facing challenges like high market competition and industry regulations.

the team developed a comprehensive strategy that included A/B testing, smart bid management, and a real-time feedback loop with the client’s sales team.

These efforts helped optimize performance and maintain the CPQL goal throughout the campaign.

+46%

Qualified Leads

By partnering closely with the client team, we were able to focus and increase qualified leads volume.

-4%

Cost Per Qualified Lead

Using data-based analysis and optimization we were able to maximize budget and improve CPQL.

Adaptability

By being engaged at every stage, we were able to quickly craft and executed a successful digital marketing strategy.

Perceptiveness

We proactively identified potential bottlenecks early in the campaign and implemented preemptive solutions which contribute to the campaign’s success.

Challenge

Due to the market competitiveness and timing of the campaign, it was challenging to work rapidly to expand activity whilst maintaining QCPL goal.

Creative and Copy Approval: Due to industry regulations, campaign materials required swift approval from the client’s legal department.

High Market Competition: Standing out among competitors while maintaining low CPQL was challenging.

Lead Quality Tracking: Delays in receiving real-time information about lead quality posed optimization challenges.

Main Actions

Created pre-approved versions of creative and copy for testing.
Developed a comprehensive campaign strategy, including audience targeting and platform selection.

Utilized smart bidding and budget allocation to achieve KPIs.

Collaborated with the sales team to assess lead quality and optimize performance.

Solution

By working closely with the client, the team launched on time and hit the target KPIs:

A/B Testing: Conducted A/B testing of multiple versions of copy and creative to identify the most effective variations.

Rapid Campaign Deployment: Quickly developed and implemented the campaign strategy across multiple platforms.

Efficient Lead Feedback Process: Established a simple and fast feedback loop with the sales team to assess lead quality in real time.

Ongoing Optimization: Applied continuous smart optimization techniques to improve the cost per qualified lead (CPQL).

This holistic, data-driven strategy allowed us to achieve outstanding results in a concise time frame.

About Menora Mivtachim

Year established: 1935

Industry: Insurance

Website: menoramivt.co.il

Menora Mivtachim is an Israeli insurance company that is publicly traded on the Tel Aviv Stock Exchange.

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