"TikTok’s entry into the search ads market presents a new opportunity for advertisers to reach younger, more engaged audiences." Read more
New Study How Algorithms Shape the Distribution of Political Advertising on Social Media Platforms A new study published by the Arxiv lab at Cornell University has illuminated that social media platforms have failed to represent how they distribute political campaign ads. Social media platforms play a large part in political advertising, with targeted ads… Read More
"You’ll want to post during prime time because the first hour after posting the reel is where most of your engagement will happen, hopefully boosting your reel to the top." Read more
Warning Signs for Clubhouse App as Latest Strategy Loses Audience The audio platform Clubhouse is taking an exclusive approach to its focus on audio social meet-ups. While this shift gives users more control over their Clubhouse experience, it may not be enough to keep the platform from going under in… Read More