"Influencer marketing data can be difficult to access. Yet, researchers have found the likelihood of success with influencer marketing campaigns." Read more
TikTok Set to Surpass Combined Ad Revenues of Twitter and Snapchat The social media platform TikTok will triple its advertising revenue to $11.6 billion, surpassing the combined efforts of Snapchat and Twitter. According to eMarketer’s forecast, TikTok will increase its ad revenue from its 2021 numbers of $3.88 billion to $11.64… Read More
"Pinterest announced they would be rolling out a climate misinformation policy to fight information that poses a danger to public health, safety, and trust." Read more
Experiences Will Be the Top Priority for Consumers in 2022 Americans are now valuing meaningful experiences over products or items. As reported by Microsoft Ads, that’s the case for 74% of Americans. This new data suggests that the country is actively undergoing a mental shift, and moving away from materialistic… Read More