Research

"This has become the new ideal funnel rather than continuously investing energy and budget for every qualified lead and in deal closures, which is no longer a sustainable business model...."

Micosoft Advertising’s Global Expansion Launches In 34 Markets In the Middle East & Africa

Apple’s Digital Ad Business Gains An Edge Over Google and Facebook

Advertising Can Increase Happiness—New Studies Reveal All

New Study How Algorithms Shape the Distribution of Political Advertising on Social Media Platforms

A new study published by the Arxiv lab at Cornell University has illuminated that social media platforms have failed to represent how they distribute political campaign ads. Social media platforms play a large part in political advertising, with targeted ads…

Youtube Cites Enthusiasm for CTV Roadmap to Boost Meek Ad Sales Growth

Shopify Makes a Strategic Move by Investing $100 Million in Klaviyo

Shopify, the e-commerce platform that helps merchants worldwide build, manage and grow their businesses, has invested $100 million in Klaviyo—a leading email marketing platform for e-commerce retailers. This investment will allow both companies to work together to deliver new product…

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