"Over the last few years, many media channels have been gradually shifting to a more “do it yourself” marketing strategy on their online advertising platforms. So, are digital agencies still..." Read more
Marketing Agencies Major Shift Ahead: Google’s eCPC Era Comes to a Close Google Ads recently announced that the eCPC era is making one more step to come to a close. In August 2023, Google announced that eCPC bidding for Shopping campaigns will be switched to manual bidding starting in October 2023. This major shift has left many advertisers wondering what lies ahead and how it will impact their digital […] Read More
"...at a more strategic level, it is possible to choose a marketing action pattern that precisely aligns all these decisions under an organized framework of the business's relationship with its..." Read more