Marketing Analytics

Marketing

Marketing Mix Secrets: Introduction to Elaboration Likelihood Model (ELM)

Ad Platforms

Unveiling 5 Advanced VP Marketing Metrics

Marketing Analytics

Overcoming the Challenges of Marketing Analytics: Embracing MTA & MMM Solutions [2024]

Reporting Tools

What is MTA? A Beginner’s Guide to Multi-Touch Attribution [2024]

"Marketing Mix Modelling may seem complex at first, but it is a powerful tool for marketers seeking data-driven insights."

Data Privacy

Adapting to the Cookie Revolution: A Marketer’s Handbook for the Digital Future [2024]

Marketing

Free Download: Creating an ICP (Ideal Customer Profile) Template

Reporting Tools

MMM vs MTA: Which one is better?

What You Need to Know Before Universal Analytics is Gone For Good

If you’ve been using Universal Analytics to track your website’s data, you may be familiar that it will soon be replaced by Google Analytics 4. While the end of Universal Analytics isn’t something to fear, you should know a few things before making the transition. We’ll discuss everything you need to know before Universal Analytics […]

"Google Ads' new feature provides direct access to the GA4 audience builder, making creating and activating audiences for campaigns easier."

Is First-Party Data Marketing’s New Super Power?

Apple Rumored To Build The Most Privacy-Forward, Sophisticated Demand Side Platform

A new job posting at Apple suggests that the tech giant may have intentions of entering the digital advertisement space. Apple is searching for a senior manager with 8+ years of technical experience and a proven track record of launching…

Must Read