How To Get Started With Microsoft Ads

Microsoft Ads

With access to over a billion users, less competition, and lower cost-per-click(CPC) than Google, Microsoft Ads is one of the best-kept secrets in digital advertising. It offers an incredible opportunity to improve your return on ad spend (ROAS), drive new conversions, and accelerate your business growth.

By tapping into this powerful platform, you can unlock a channel that many businesses overlook—giving you a competitive edge and a chance to thrive in a crowded market.

At Adcore, we’re proud to be a trusted Microsoft Ads partner. We can help you set up and optimize your campaigns for success. Plus, we’re offering an exclusive $500 ad credit to help you get started—completely free. Let us help you take your advertising to the next level!

Why Choose Microsoft Ads?

Massive Reach:
Microsoft Ads connects you to over 653 million unique PC users globally. This includes users on Bing, Yahoo, and many other platforms, giving you access to diverse audiences.

Competitive Cost-Per-Click (CPC):
Compared to other advertising platforms like Google Ads, Microsoft Ads often has a lower CPC. This means you can reach more people while spending less, making it ideal for businesses with limited budgets.

Premium Audience:
Research shows that Bing users tend to have higher household incomes and are more likely to make purchases online. For businesses targeting affluent customers, Microsoft Ads is a strategic choice.

Step-by-Step Guide to Get Started

Visit the Microsoft Advertising Website
Go to Microsoft Advertising and click on “Sign Up.” If you already have a Microsoft account, you can use it to sign in.
Enter Your Business Information
Provide details such as your business name, time zone, and currency. These settings will determine how your campaigns are managed.
Set Up Payment Details
Add your preferred payment method to ensure uninterrupted ad delivery. Microsoft Ads accepts credit cards, PayPal, and bank transfers.

Understanding Campaign Goals

Before creating your first ad, define what you want to achieve. Microsoft Ads offers several campaign objectives to fit different business needs:

Selecting Target Audience and Keywords

Targeting the right audience and using the right keywords are critical for your ads’ success.

Define Your Target Audience
Specify your audience based on demographics (age, gender, income), location, and device type. For instance, a local coffee shop might target users within a 10-mile radius.
Conduct Keyword Research
Use Microsoft Ads’ Keyword Planner or another tool of your preference to identify terms that potential customers search for. Look for keywords with high search volume and low competition to maximize your ROI.

Setting a Budget

Microsoft Ads lets you control your spending with flexible budgeting options:

Daily Budget: Set a maximum amount to spend each day.
Campaign Budget: Allocate a total budget for the campaign duration.

Click here for the full guide to mastering Bing Shopping Ads.

Boost Your Microsoft Ads Budget with Adcore’s Couponer

What is Couponer?

Overview:
Couponer is an app developed by Adcore that allows businesses to apply for ad credit coupons.

How It Works:

Apply for up to $500 ad credit coupons directly through the app.
Credits are applied to your account, reducing the out-of-pocket cost of your campaigns.
Ideal for businesses looking to test new campaigns or extend their current budget.

Get your coupon today: $400 Microsoft Ads Coupon: Get The Free 2025 Coupons [2 Easy Ways]

Conclusion

Microsoft Ads provides an incredible opportunity for businesses to connect with a high-value audience. With the platform’s targeting options, cost-effective CPC, and tools for optimization, even businesses with modest budgets can achieve impressive results.

Maximize your advertising budget today with Couponer. You’ll be well on your way to reaching new customers and growing your business.

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