How To Add A Payment Method to Your Google Ads Account

Understanding Google Ads Payment Methods

Before diving into adding a payment method, it’s important to understand the different payment methods offered by Google Ads. Each payment method has its own benefits and disadvantages, depending on your business needs.

Credit and Debit Cards

Credit and debit cards are the most commonly used payment method for Google Ads. They offer a quick and easy way to add funds to your account, and you can even set up automatic payments for convenience. This is especially useful for businesses that need to run ads on a regular basis and want to ensure that their account is always funded.

One downside of using credit or debit cards is that they may have limits on how much you can spend per day or per month. This may not be sufficient for larger advertising budgets. However, you can always add multiple credit or debit cards to your account to increase your spending limit.

Bank Accounts

Another option is to link your bank account to your Google Ads account. This can be useful for larger businesses with higher ad spend as there is no limit to how much money you can spend. However, it can take a few days for payments to clear, so this option may not be suitable if you need money available quickly.

It’s important to note that linking your bank account to your Google Ads account may require additional verification steps, such as providing bank statements or other financial documents. This is to ensure the security of your account and prevent fraudulent activity.

Electronic Funds Transfer (EFT)

A third option is to use electronic funds transfer (EFT). EFT payments are similar to bank account payments, but they clear faster. This option can be useful if you need to add funds quickly but don’t want to use a credit or debit card.

Like bank account payments, EFT payments may also require additional verification steps to ensure the security of your account.

Pay-Per-Click (PPC) Budgeting

PPC budgeting is a unique payment method offered by Google Ads. Rather than adding funds to your account, you only pay when a user clicks on your ad. This can be a cost-effective solution for small business owners with limited advertising budgets.

With PPC budgeting, you set a maximum daily or monthly budget for your ads. Once your budget is reached, your ads will no longer be shown until the next day or month, depending on your settings. This ensures that you don’t overspend on your advertising budget.

It’s important to note that PPC budgeting may not be suitable for all businesses. If you have a high daily or monthly ad spend, using a different payment method may be more cost-effective.

Conclusion

When choosing a payment method for your Google Ads account, it’s important to consider your business needs and advertising budget. Credit and debit cards offer a quick and easy way to add funds, while bank accounts and EFT payments may be more suitable for larger businesses with higher ad spend. PPC budgeting can be a cost-effective solution for small business owners with limited advertising budgets.

Whatever payment method you choose, it’s important to regularly monitor your account and adjust your budget to ensure you’re getting the most out of your advertising dollars.

Setting Up Your Google Ads Account

Before adding a payment method, you’ll need to create a Google Ads account. This can be done by visiting the Google Ads homepage and signing up with your Google account. Once you’ve signed up, you’ll be directed to the Google Ads dashboard to begin setting your advertising goals.

Creating a Google Ads Account

Creating a campaign is the first step in setting up your Google Ads account. You can do this by choosing the type of campaign you want to run, such as search ads, display ads or video ads, and selecting your target audience.

Navigating the Google Ads Dashboard

The Google Ads dashboard can be intimidating at first, but it’s vital to familiarize yourself with it to get the most out of your advertising budget. You’ll be able to view your campaigns, ad groups, and ads and track your performance metrics.

Setting Your Advertising Goals

Before adding a payment method, you’ll need to set your advertising goals. This can include targeting a specific audience, reaching a specific number of conversions, or creating brand awareness for your business.

Adding a Payment Method to Your Google Ads Account

Now that you’ve created your Google Ads account and set your advertising goals, it’s time to add a payment method. This can be done through the Billing & Payments section in the Google Ads dashboard.

Accessing the Billing & Payments Section

To access the Billing & Payments section, click on the gear icon in the top right corner of the Google Ads dashboard and click “Billing & Payments.” From here, you can view your account balance, payment history, and add a new payment method.

Choosing Your Payment Method

Choose the payment method that best suits your business needs from the available options. Remember to consider factors such as transaction fees and payment processing times.

Entering Your Payment Information

Enter your payment information, including your credit card number or bank account details. Be sure to double-check your information for accuracy.

Setting Your Payment Preferences

After entering your payment information, you’ll be prompted to set your payment preferences. This can include setting up automatic payments or specifying the amount you’d like to pay each time your account reaches a certain threshold.

Managing Your Google Ads Payment Methods

Once you’ve added a payment method, you’ll want to keep it up to date and manage it as necessary.

Updating Your Payment Information

If your payment information changes or expires, be sure to update it in the Billing & Payments section. This will ensure uninterrupted advertising for your business.

Removing a Payment Method

If you’d like to remove a payment method from your account, go to the Billing & Payments section and click “Edit” next to the payment method you’d like to remove. From there, click “Remove” and confirm the action.

Switching Between Payment Methods

If you find that your current payment method isn’t working for your business, you can always switch to a different option. Go to the Billing & Payments section and click “Add new payment method” to get started.