How ARIT (Advertiser Readiness Improvement Tool) Helps Dropshippers Avoid Google Ads Account Suspension

Key Features for Dropshipping Success

1. 1. Comprehensive Compliance Audits
      ARIT scans dropshipping websites for compliance with Google Ads policies and generates actionable reports to resolve identified issues.

   2. Shopping Ad Risk Management
      Helps dropshippers align with Google Shopping Ads standards, avoiding prohibited practices like false advertising or linking to non-compliant pages.

   3. Enhanced Data Security
      Verifies SSL encryption, secure payment methods, and proper data handling to protect customer information and maintain trust.

   4. Optimized Performance Metrics
      Assesses website speed, mobile usability, and overall functionality to improve user experience and conversion rates.

How Dropshippers Can Use ARIT

Step 1: Run an Initial Audit

Use ARIT to scan your website and identify non-compliance issues, such as incomplete product information, misleading claims, or missing privacy policies.

Step 2: Review the Recommendations

Focus on dropshipping-specific compliance factors, including:

• • Disclosing accurate shipping times and costs.
  • Providing clear return and refund policies.
  • Avoiding prohibited content like counterfeit goods or exaggerated sales data.

Step 3: Implement Necessary Changes

Make the recommended updates to align with Google Shopping Ads compliance requirements. For dropshippers, this may include ensuring supplier transparency and providing valid contact details.

Step 4: Rescan and Launch

After implementing changes, rescan your website with ARIT. If all criteria are met, your website will be cleared to launch compliant advertising campaigns.

Self-Check Tips for Dropshipping Compliance

Before using ARIT, dropshippers can perform a quick self-check to resolve common issues:

General Checklist:

• • Ensure all product descriptions match actual inventory.
  • Avoid placeholder images, broken links, or incomplete content.
  • Disclose shipping times, especially if delays are expected due to third-party suppliers.
  • Display accurate contact information, including valid phone numbers and addresses.

Shopping Ads-Specific Checklist:

• • Use a unique GMC account for your website and avoid linking multiple GMCs to the same domain.
  • Avoid attempting to bypass Google’s system review by creating new accounts for suspended domains.
  • Ensure your website adheres to Google Ads policies for shopping ads, including prohibited content guidelines.

ARIT Evaluation Criteria for Dropshipping Websites

ARIT evaluates websites based on four critical areas tailored for dropshipping businesses:

1. Website Functionality

• • Clear “About Us” page with operational details.
  • Valid “Contact Us” page with supplier and business information.
  • Accurate product descriptions and actionable CTAs on product pages.

2. Privacy and Security

• • SSL certification for secure data transactions.
  • GDPR-compliant privacy policies if targeting EU customers.

3. Performance Metrics

• • Mobile-friendliness to enhance user accessibility.
  • Page load speeds that meet minimum thresholds for performance.

4. Shopping Ad Risk Management

• • No misleading or prohibited content, such as counterfeit products.
  • Transparent shipping, return, and refund policies.