clock 7min read

January 2, 2024

By Shani Lachmanovich

32 Best Shopify Apps to Grow Your Online Store in 2024

E-Commerce E-Commerce Platforms:E-Commerce Tools Shopify

With more than 7,000 apps on Shopify, it’s getting harder and harder to choose the right app for your Shopify site, especially when each business has different goals. You’ll be glad to know that we did all the research for you.

How?

We let the users lead us with their bread and butter tools. Our list was created from queries and recommendations on TikTok, Reddit, Quora, Facebook, and LinkedIn groups combined with top-rated apps on the Shopify apps store.

Whether you are building your website, researching the best apps for a new Shopify store, or looking to improve the performance of your existing website with different tools, this list will come in handy. So, let’s dive into the most useful apps Shopify has to offer in 2024.

Things to Consider When Choosing a Shopify App

#1 Free Trials

Does the app offer free trials or plans? How long is the free trial? 7-day trial and up, will leave you enough time to test the abilities of the app.

#2 Useful features

The app should simplify different aspects of your business processes or replace current apps.

#3 Ease of Use

Is it easy to subscribe to the plans? Is it easy to integrate it in the store, or do you need a professional to help you install it?

#4 Support

Does the app provide customer support? Are the customer agents responsive, and how long do they take to respond to a complaint?

2023 Best Shopify Apps

Conversion

Automation

Selling & Dropshipping

Store Elements

Customer Service

Conversion

Automation

Selling & Dropshipping

Store Elements

Customer Service

1. Effortless Feed – best for Shopping product feeds

Being able to create and manage your product feed on far-reaching platforms like Google Shopping, Microsoft Ads and Facebook. Effortless Feed app from Adcore makes it easy for Shopify store owners to promote their products.

Features we loved:

Create an Instant Product Feed
Submit Your Feed to various Merchant Centers
Shopping optimization to increase ROI

Pricing: Free

2. SMSBump – best for your SMS

Probably the best Shopify app for SMS management by Yotpo. With SMSBump you can create and automate your subscriber lists compatible with GDPR and TCPA. The app offers a variety of flows to help you improve conversion rates and level up your customer service.

You can build flows to segment your audience, check on packages the day of delivery, set alerts on abandoned carts, send birthday gifts, and more.

Features we loved:

You can send SMS based on the customer’s time zone.
Budget control feature to avoid overspending
A/B testing and analytics for running tests on SMS messages

Pricing:

Free plan? Yes

The pricing model varies by country.

3. Omnisend – best for email marketing

Omnisend is a leading email marketing automation platform designed for eCommerce businesses, that seamlessly integrates with Shopify.

The platform empowers users with advanced segmentation, automation, and personalization features. This enables them to create highly targeted campaigns that drive conversions. Besides being user-friendly, it also offers a surprisingly generous free plan that grants access to all features.

Features we loved:

Intuitive drag-and-drop email builder
Ready-made automation workflows
Unlimited segmentation options

Pricing:

Free plan? Yes

Free trial? No

Pricing model – Free plan for up to 250 contacts. Paid plans start at $16/month for up to 500 contacts.

4. Klavio – best for your emails

If you’re looking to create eye-catching, targeted emails to engage with your audience, Klaviyo is one of the leading solutions for email marketing services on Shopify.

It integrates with over 100 tools and includes all the must-haves such as pre-built templates, customized flows, and ROI- based analysis of your email campaigns performance.

Features we loved:

A library of automations
Dynamic forms to add to your website
Instagram and Facebook Ads data syncing

Pricing:

Free plan? Yes

Free trial? Yes. 14 days

Pricing model – Free for up to 250 contacts. $20/month for up to 500 contacts.

With more than 7,000 apps on Shopify, finding the right app is a delicate balance between adding functionality to your store and impacting the store's performance.

5. Plug-In SEO – best for higher ranks on Shopify

Search Engine Optimization doesn’t apply to Google SERPs only. You need to optimize your titles, links, keywords, and other features to increase your chances of ranking well on Shopify.

The Plug-in SEO app helps you do this by identifying any issues with descriptions, page titles, speed, and other features that affect ranking.

Features we loved:

JSON-LD schema markup for rich snippets
Templates to edit meta titles & descriptions in bulk
A keyword tool to track top-performing keywords

Pricing:

Free plan? Yes

Free trial? Yes. 14 days

Pricing – Free for the basic plan. $29.99/month – $39.99/month for PLUS and PRO subscriptions.

6. PushOwl – best for push notifications

Finding ways to remind customers about new products or items back in stock goes a long way in boosting sales and reducing abandonment rates. Pushowl app helps you send push notifications to make new orders or remind customers to complete purchases.

Features we loved:

Automated notifications like back in stock to retarget customers
Integration with 18+ Shopify apps
Create and schedule web push campaigns

Pricing:

Free plan? Yes

Free trial? No

Pricing- Free Basic Plan, $19/month, and $38/month for premium subscriptions.

7. Carti Abandoned Cart Recovery – best for reducing abandonment rates

Customers often browse products on Shopify stores and add them to carts but hardly complete the orders.

Abandonment cart apps like Carti help recover lost sales by wooing shoppers back to finalize the purchases. The app helps you run multi-channels abandoned cart campaigns through push notifications, email, and SMS.

Features we loved:

Feature-packed free trials
Reach out via multiple channels
Browse abandonment tool

Pricing:

Free plan? Yes

Free trial? Yes 30 days

Pricing- Free plan, $4.99/month up to $200, $9.99/month up to $500, $19.99/month up to $1,000

8. Printful – best for on-demand prints

Printed t-shirts and phone cases are all the rage as more people desire to showcase their unique personalities. With apps like Printful: Print. on Demand, you only need to customize third-party white labels with your designs and print them.

Features we loved

Various printing options
Tear away option
Global shipping

Pricing:

Free plan? Yes

Free trial? No

Pricing- Free basic plan, $9/month for Plus Plan, $49/month for Pro Plan

9. WYTLabs – Shopify QR Code Generator

Every e-commerce platform aims for their customers to enjoy a seamless, effortless, and distinctive shopping experience on their site. Recently, QR codes have emerged as essential tools in achieving this goal.

Shopify QR code generator app, streamlining your store’s operational efficiency and enhancing the customer shopping experience.

Pricing:

Get a proposal on the website.

10. Judge.me – best for product reviews

Without a doubt, product reviews play a critical role in building trust with customers, boosting sales, and re-engaging passive users.

Judge. Me app can help you collect reviews from your customers. It sends out review requests via email, requesting them to write reviews.

Features we loved:

Unrestricted review requests and imports
Display star ratings and customer reviews
Generate reviews via email, SMS, web, and push notifications

Pricing:

Free plan? Yes

Free trial? No

Pricing- Free plan – $15/month for Awesome Plan

11. Sales Pop up Free Shipping Bar – best for free shipping

You probably avoid buying goods from particular brands due to the high shipping costs. These costs quickly add to the overall product cost causing even discounted goods to appear pricey.

Sales Pop-up Free Shipping Bar app helps you explain to prospective customers how much they must spend to get free shipping.

Features we loved:

Trust badges to build trust with customers
Social proof showing the most recent sales and sold count
Stock countdown timer

Pricing:

Free plan? Yes

Free trial? Yes, 30 days

Pricing- Free basic plan, $3.99/month for Lite plan, $9.99/month for the Plus plan, $29.99/month for Premium plan

12. Poptin – best for growing email list

Email marketing remains supreme amid the numerous marketing methods. With the Poptin app, you can increase your email list and boost your lead generation strategy.

It shows when prospective customers are a click away from your store and uses a drag-and-drop system to create a responsive popup for your store.

Features we loved:

Perform A/B split tests
Customize popups without coding
Easy to integrate popups to CRM and emailing system

Pricing:

Free plan? Yes

Free trial? No

Pricing- $25/month for Basic Plan, $59/month for Pro Plan, $119/month for Agency Plan

13. Shoppable Product Video & Quiz by Tolstoy – best for interactive marketing

Do you want to create personalized product recommendations, quizzes, and video chats? Use Tolstoy’s Shoppable Product Video & Quiz app. The app helps you create interactive videos and experiences to promote and sell your brand.

Features we loved:

A vast library of videos from TikTok, Minta, Vimeo, and others
Create shoppable videos through SMS and email marketing to increase sales
Product recommendation using videos and quizzes to minimize cart abandonment

Pricing: Free

14. Frequently bought together – best for displaying more products

Cross and upselling is one of the most effective ways of increasing order values and profits. It can be tasking to do it manually hence the need to use an app.

Frequently bought together app needs little time to set up because the app uses codes to determine products purchased together. What’s more, customers can remove options included in a specific bundle and explore other variations on offer.

Features we loved:

Ratings of recommended products on display
Option to go to the checkout page directly
Apply discounts to cross-promoted products to improve conversions

Pricing:

Free plan? Yes

Free trial? Yes. 30 days

Pricing – Free for new stores, and $9.99/month for Professional Plan

15. Zendesk– best for customer support

A business’s ability to create and maintain healthy customer relationships is critical to its success. Zendesk app is an effective tool that helps merchants keep track of customer questions, and customers can access existing tickets to find solutions for recurring problems.

Features we loved:

Embed live chat
Ticketing system
Knowledge base

Pricing:

Free Plan? Installation is free, but merchants must subscribe to one of Zendesk’s suite programs.

Pricing – $49/month for Suite Team, $79/month for Suite Growth, $99 for Suite Professional, $150/month for Suite Enterprise6

16. Back In Stock: best for customer alerts

There’s nothing as frustrating as finding your favorite product out of stock. This is one problem that leads to high bounce rates.

Back In Stock: Customer Alerts app notifies customers via SMS or email when the products are back in stock. It also provides valuable analytics to help you understand how customers respond to restock alerts.

Features we loved:

Five-minute setup
Automated email and SMS alerts
Templates to customize it to your theme

Pricing:

Free plan? No

Free trial? Yes 14 days

Pricing – Free Installation, $29/month for Startup Plan, $49/month, $69/month for Small and Medium stores.

17. Ultimate Trust Badges – best for building trust

Customers are quick to dismiss stores they don’t trust. Integrate Ultimate Trust Badges app provides beautiful trust badges that match your store’s design. You can use it to create a Google Customer Reviews badge without coding.

Features we loved:

Over 300 free badges
Customizable trust badges
Layout optimized for mobile devices

Pricing: Free

18. PageFly Landing Page Builder– best for creating a good landing page

The landing page is one of the most powerful tools in a marketing campaign. A dedicated page-building app helps you create a landing page that instantly leads to higher conversions.

PageFly Landing Page Builder is an intuitive drag-and-drop system that allows you to choose a suitable landing page, product page, and homepage for your Shopify store.

Features we loved:

A library of 40+ templates of landing pages
Integration with Google Analytics·
Special effects

Pricing:

Free plan? Yes, for 30 days

Free trial? Yes, 30 days

Pricing – $19/month for Silver Plan – $39/month for the Gold plan- $99/month for the Platinum plan

19. Privy – best for email marketing

The Privy app helps you send updates regarding new products to prospective buyers via email.

It has a range of email templates to help you automate email campaign processes and send newsletters.

Features we loved:

Automated split tests
Automated email marketing
Coupon code integration

Pricing:

Free plan? Yes

Free trial? Yes, seven days

Pricing- Free Basic plan, $9.99/month for Starter Plan, $19.99/month for Premium Plan, $29.99/month for Business Plan.

20. Product Filter & Search – best for filtering products

With so many products on your Shopify store, it can be tasking to sort through each. Having an app like Product Filter & Search helps merchants organize their inventory professionally to make it easy to narrow down search results.

Features we loved:

Customer behavior analytics
Advanced product filter
Intelligent search

Pricing:

Free plan? Yes

Free trial? Yes. 14 days

Pricing – $19/month for Standard 1, $29/month for Shopify Standard 2, $49/month for Shopify Standard 3, $69 for Shopify Plus and PRO subscriptions.

21. Tabs by station – best for Shopify product tabs

Product tabs make an excellent way to add information like the product’s specifications, FAQs, and more without creating long pages. Product tabs also increase customer engagement which translates into high conversions.

Tabs by Station app helps you add customized tabs to product descriptions. You can also create tabs that can be displayed along with various products.

Features we loved:

Create customized tabs
Automatic tab building
Tab modification

Pricing:

Free plan? No

Free trial? Yes. 14 days

Pricing – $3/month for the Essential plan, $6/month for Plus plan

22. AfterShip Order Tracking & SMS – best for order tracking

The overwhelming number of orders on Shopify makes it challenging for merchants to track them hence the need to use an app. AfterShip Order Tracking & SMS eases the process by allowing merchants to track their orders as soon as they’re dispatched. Customers also receive regular updates to keep up tabs on their orders.

Features we loved:

Analytics- can analyze the shipping results
Automated tracking- merchants can send alerts of different couriers
The tracking systems page uses an exclusive website tracking page

Pricing:

Free plan? No

Free trial? Yes. 14 days

Pricing – $5.99/month for the basic plan, $14.99/month for Professional, $44.99/month for Premium Plan, $119.99/ month for Enterprise.

23. Oberlo – best for dropshipping

A dropshipping app makes it easy for merchants to find products from suppliers worldwide, add them to a Shopify store, and update the prices. Oberlo app allows you to import products from eCommerce platforms like AliExpress to your Shopify store and ship them directly to the customer.

Features we loved:

Real-time order tracking
Customized product listings
Automated updates of your inventory

Pricing:

Free plan? Yes

Free trial? Yes. 30 days

Pricing – Free for the basic plan, $4.90/month for Starter Plan, $29.99/month for Basic, $79.90 for Pro Plan.

24. Goaffpro – best for affiliate marketing

Finding and connecting with customers is one of the biggest hurdles of using e-commerce platforms like Shopify. One way of overcoming this problem is using affiliates. Goaffpro app eases this process by growing an affiliate program from scratch.

Features we loved:

Feedback loop
MLM structure
Auto-generated coupon codes

Pricing:

Free Plan? Yes

Free Trial? Yes

Pricing – Free plan, $24/month for the Premium Plan.

25. ReferralCandy – best for creating a referral program

Although word of mouth is the oldest marketing strategy, it’s still the most effective. Referral Candy helps Shopify merchants grow their brand through word of mouth. It allows merchants to convert existing customers to salespeople or advocates for their brand to drive word of mouth.

Features we loved:

Customize reward options for super advocates
One-click integrations
Affiliate sign up program

Pricing:

Free plan? Yes

Free trial? Yes. 30 days

Pricing – Free for 30 Days- $49/ month for the premium plan

26. Gorgias– Live Chat & Helpdesk – best for centralized customer support

A store’s ability to deliver exceptional customer experiences and answer customers’ questions promptly gives it an edge over its competitors.

Experts add that repeat purchases are four times higher for customers who contact a store’s support and have a positive customer experience. Gorgias makes this process easier by centralizing all support requests, making it easy to identify what still needs attention.

Features we loved:

Automated support
Ready-made templates with customer data
Centralized customer tickets

Pricing:

Free plan? No

Free trial? Yes. Seven days

Pricing – $60 for basic plan, $300 for Pro Plan, $750 for Advanced Plan.

27. Fraud Filter – best for fraud protection

You are probably wondering, ‘Does Shopify protect merchants from fraud?’ The answer is yes; it provides some bit of protection. The marketplace has an advanced algorithm that identifies and analyzes fraudulent orders to protect merchants from chargebacks.

Even so, there’s no harm in taking additional steps to detect fraud. With an app like Fraud Filter, you can customize a fraud filter feature that suits your online store and business needs.

Features we loved:

Blocks certain customers
Restrict checkout to specific customers
Flags unusual activities

Pricing:

Free plan? Yes

Free trial? No

Pricing – One free package

28. Loox Product Review – best for collecting customer reviews

Adding customer reviews and photo or video reviews is a powerful marketing tool on Shopify. Loox will help you send automated review emails to customers to make it easy to collect reviews in one place.

You can then choose how to display them on your online store, i.e., as a popup, sidebar, or carousel.

Features we loved:

Automated review requests
Sharing reviews to generate traffic
Beautiful widgets

Pricing:

Free plan? No

Free trial? No

Pricing – $9.99/month for Beginner plan, $29.99/month for Essential Plan, and $34.99/ month for Growth plan.

29. ReConvert Upsell & Cross-sell – best for thank you messages

Having a Shopify tool that helps you curate and send such messages to customers comes in handy. ReConvert Upsell & Cross-sell app allows you to customize your Shopify thank you page.

It also collects customer feedback to help you identify areas that need improvement. The app is also quite handy for sellers who want to boost profits through cross-sells and post-purchase upsells.

Features we loved:

Drag and drop page builder
Advanced analytics and reporting
Targeted upsell

Pricing:

Free plan? No

Free trial? Yes. 14 days

Pricing varies according to monthly orders.

30. iCart Cart Drawer Cart Upsell

Are you struggling to make sales on your Shopify store? iCart Cart Drawer Cart Upsell is an excellent Shopify app for increasing AOV and sales. iCart allows you to attract your customers by showing eye-catching discounts and offers in the side cart and full cart page. With iCart, you can show upsells, cross-sells, and time-sensitive offers within the cart drawer and on the full cart page.

With iCart, you can easily design your cart drawer and full cart page with its drag and drop interface. With iCart, you have complete control over the look & feel of your cart page and you can use it to encourage your customers to buy more items.

Features we loved:

Sticky add to cart and full cart
Progress bar
Product upsell
Product recommendation
Product bundle
Discount
Birthday collector
Survey form
Custom HTML
Image with text
Advanced analytics

Pricing:

Free to install

As you grow: $9.99/month

Premium: $19.99/month

Enterprise: $39.99/month

31. Google Shopping Autopilot – best for advertising

If you’re looking for a hands-off approach to Google Shopping ads and promoting your products completely risk-free, Google Shopping Autopilot by Order Legend is a game-changer. This innovative Shopify app takes all of the complexity out of Google Shopping campaigns, allowing you to focus on other aspects of your business. The best part is that they fund the ads with their own money.

Features we loved:

End-to-end Automated Google Shopping Ads: The app takes care of setting up and optimizing your Google Shopping campaigns and Google Merchant Centre without you lifting a finger.
No upfront ad spend: Unlike other apps, Google Shopping Autopilot funds your ads with their own money. You only pay a 12% commission on orders they generate for your store.
No Orders? No Charge: If the app doesn’t generate orders for your store, you don’t pay anything. It’s as simple as that.
Real-time tracking: You can check the app at any time to see what orders have been generated for your store.

Pricing:

Free Plan: Technically yes – this app is usage-based

12% commission on the value of any order, minus shipping, the app generates

32. Helpcenter FAQ Chat – best live chat and FAQ builder

Addressing customers’ problems promptly builds trust and increases conversion rates. Helpcenter FAQ Chat app is a handy customer service solution that helps you set up a live chat, FAQ, and HelpDesk ticketing solution.

Features we loved:

FAQ builder- used to create a FAQ page from scratch.
Product description tabs – you can add customizable tabs on product pages.
All-in-one customer service- you can access customer queries from Facebook, email, Chatbot, and Live Chat from one platform.

Pricing:

Free plan? No

Free trial? Yes. Seven days

Pricing – $5.99/month for FAQ, $4.99/month for Tabs, $19.99/month for HelpDesk

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