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Digital Marketing Services: The Ultimate Bite-Sized Guide

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11 Inspiring TikTok Brands to Spark Your Creativity

What Is Marketing 4.0 & How to Use It to Reach the Consumer 4.0?

Outbrain and Microsoft Strengthen Partnership Using Azure

"In this series of guides, we will teach you how to build your own funnel in the new Google Analytics 4, step by step."

How the Metaverse Affects Marketing

5 Must-Have Google Ads Campaigns For e-Commerce

What is CPA? Calculating Cost Per Acquisition

Google Ads Editor v2.0 Now Supports Performance Max Campaigns

Out in March, Google Ads Editor version 2.0 has new features that allow you to work offline or update your ads simultaneously. This update includes support for Performance Max campaigns, lets you organize your conversion actions while optimizing for your…

"In this series of guides, we will teach you how to build your own funnel in the new Google Analytics 4, step by step."

Shopify Acquires Dovetale, Marking One of Its Biggest Investments in the Creator Space

What Is CTR? Calculating Click-Through Rate

Several different measurements can help you determine how effective your digital marketing is. A few key advertising metrics include CPM, CPC, reach, frequency, and CTR. CTR is one of the most basic and critical metrics for evaluating your digital campaigns’…

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