"The conversion rate is a critical aspect of advertising for all industries. Conversion rate tells you how often your ad clicks turn into conversions." Read more
How Do I Upload My Feed-View to Google Merchant Center? To create and manage campaigns using Google Merchant Center, you will need to first upload a product feed. After getting the feed-view URL, head to Google Merchant Center and select Products from the left toolbar: Click on the + icon to… Read More
"Try to remember the last time you happily bought an item, and you were thrilled while waiting for it. How do marketers create this rare feeling of excitement?" Read more
Exploring Google Product Listing Ads: Everything You Need to Know You know what they say; Google is to online shopping, what Walmart is to offline shopping. Well, we’re not sure who technically said that, but it’s certainly true! Google is the most significant player in online shopping, and their product… Read More