Adcore CEO Omri Brill Provides an Inside Look at His 2025 New Year’s Marketing Resolutions

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As the founder and CEO of Adcore, I’ve had the privilege of guiding this incredible company over the past two decades. From our humble beginnings to becoming a publicly traded leader on the global stage, Adcore has been at the cutting edge, continually embracing change and pushing the boundaries of innovation.

As we wrap up 2024 — a year that brought many challenges as well as milestones and success — it’s a perfect time to reflect on our journey and the trends that have reshaped our industry. Looking ahead to 2025, I’m thrilled to share the exciting directions we’re taking and the new technologies we plan to explore. Join me as we dive into what’s been an exhilarating ride so far and peek into what promises to be an even more exciting future.

Top 3 Marketing Trends of 2024

This past year, we’ve seen significant advancements that reshape how we approach digital marketing.

First, the integration of AI with real-time analytics has been an industry game-changer. It’s allowed for unparalleled personalization and efficiency in campaign management.
Next, the adaptation of SEO strategies to accommodate the rise of voice and visual search has been crucial. Consumers are interacting with technology in more intuitive ways, and we’ve been able to enhance our strategies to meet these evolving demands.
Finally, the expansion of programmatic advertising into streaming platforms like Netflix and Connected TV (CTV) advertising has opened new avenues for targeted and contextually relevant ad placements. This trend towards integrating advertising into on-demand and streaming content marks a significant evolution in how brands connect with audiences. Again, we are now able to offer personalized advertising experiences without disrupting the viewing experience.

Marketing Trends to Look Out for in 2025

For 2025, I am particularly excited about the evolution of immersive technologies like augmented reality (AR) and virtual reality (VR) within the metaverse. These technologies are transforming customer interactions by providing uniquely immersive and personalized experiences. For instance, in 2024, we saw brands beginning to offer virtual store tours and interactive product demos, allowing customers to engage with products in entirely new ways.

The use of AI will definitely continue to expand, particularly in predictive analytics, which enhances our ability to anticipate consumer needs and tailor interactions. This technology has moved beyond simple recommendations to dynamically altering user interfaces and experiences in real-time based on user behavior.

My 2025 New Year Marketing Resolution

Heading into 2025, my primary marketing resolution for Adcore is to focus intensely on innovation and the development of new products. We will continue to enhance and expand our existing applications, such as Media Blast, which has achieved remarkable success by reaching $1 million ARR within its first year. Media Blast has addressed a critical market need by simplifying the process of opening and stabilizing new ad accounts. It’s amazing to see a product we worked so hard on succeed because the market really needed it.

We are excited to announce the planned launch of a new app in 2025, which will further our capabilities and offerings in the digital marketing space. The world is going to see many new and exciting things from Adcore this year.

The Future of AI in Marketing

We saw in 2024 how AI’s role in digital marketing has been transformative, particularly in making marketing campaigns more effective and efficient. At Adcore, we leverage AI to refine our algorithms, enabling more accurate and timely messaging. On a personal note, I use tools like ChatGPT on a daily basis, sometimes even hourly, it has become completely addictive. It’s become such a key staple in being able to manage communications more efficiently and eloquently.

AI’s capability to save time translates directly into cost savings and enhanced productivity, allowing our team to focus on strategy and creative solutions. This integration of AI across our operations not only boosts our performance but also sets a standard for innovation in the industry. We are definitely not the only ones taking advantage of AI tools in the marketing space and I think we are going to see it more and more in the marketing world.

Adcore’s Biggest Triumph of 2024

In early 2024, Adcore moved to a new office, this transition set a new tone for what has been a truly transformative year for us. Our most significant achievement came when we were once again named a finalist at the APAC Search Awards. This consistent recognition just shows our sustained excellence and innovation in the search marketing arena. Being a finalist again is humbling, but I think it really shows the effectiveness of our strategic approaches and the robustness of our technologies, particularly in highly competitive markets. It reflects the dedication and hard work of our teams worldwide and reaffirms our position as a leader in the digital marketing industry. It’s another reminder of our commitment to pushing the boundaries of what’s possible in digital marketing.

Tips for Aspiring Marketers this New Year

My advice to aspiring marketers is to fully embrace the integration of technology and data analytics into your strategies. Digital marketing is constantly evolving, and staying informed and adaptable is crucial. Take the time to deeply understand your audience—what motivates them, their behaviors, and their preferences. Use this data to inform your decisions and shape your campaigns.

At Adcore, we place a strong emphasis on innovation and agility. These are essential qualities in today’s fast-paced digital environment and should be a priority for any marketer looking to make an impact. Experiment with new technologies, explore different platforms, and be prepared to adjust your strategies based on solid data insights. It’s about finding that sweet spot where creativity meets analytics, and that’s where you’ll see the most success.

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