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"Google measures conversions using a last-click attribution model, which means that the conversion date is recorded as the date of the last ad the user clicked."

Google Rolls Out Ad Frequency Targeting For YouTube Campaigns

Microsoft New Ads Tests Goes Wrong, and Users Noticed

Google Ads Cost Per Lead Has Increased for 91% of Industries YoY

Microsoft Launches Import Tool For Easier Migration to Google

Microsoft just announced a new tool that is making the lives of digital marketers much easier! Microsoft Advertising is taking strides to simplify the process of migrating from Google Ads to its platform, introducing a new solution within its Google…

"While this new announcement may be upsetting, it's not all doom and gloom. Google has also announced that they will add two brand-new features that will replace Similar Audiences: Optimized..."

Google Makes Searching for Deals and Coupons Easier With Their New Shopping Features

5 Ways to Get a Free Bing Ads Coupon

Your business’s advertising budget can be your biggest obstacle to success. Ads can be expensive, but with Bing Ads, you don’t have to worry about that. Bing Ads is a leading digital media ad network that offers various campaign types,…

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