ARIT (Advertiser Readiness Improvement Tool) Overview

How to Use ARIT

1. 1. Scan Your Website
      Run an initial scan to assess compliance with ARIT’s criteria.
   2. Implement Recommendations
      Review the audit report and apply the suggested modifications.
   3. Rescan for Verification
      Conduct a second scan to confirm that all required changes have been implemented.
   4. Launch or Retry
      • If no mandatory changes are needed, proceed to launch the website.
      • If requirements are unmet, revisit the recommendations and resubmit.

Understanding the ARIT Rating System

Websites are assessed across four key areas:

• • Functionality
  • Privacy & Security
  • Performance
  • Shopping Advertising Risk (for e-commerce sites)

Scoring Categories:

• • 4: Qualified
  • 3: Low Risk
  • 2: Medium Risk
  • 1 or 0: High Risk

If critical items remain unmet, advertisers must address them before proceeding. For minor issues, a self-assessment option is available.

Audit Score Breakdown

• • Non-E-Commerce Sites: Evaluated on 18 criteria, including a social media tag and targeting EU countries.
  • E-Commerce Sites: Evaluated on 40 criteria, including additional factors for shopping ad risks.

Results:

• • Pass: All items met.
  • Minor Issues: One or two items unmet, proceed with caution.
  • Fail: Two or more items unmet, mandatory re-evaluation required.

Essential Self-Check Suggestions

Advertisers are encouraged to conduct a preliminary self-check to ensure smoother Google Ads reviews.

General Items:

• • Ensure landing pages are accessible globally.
  • Provide accurate business contact information on the “Contact Us” page.
  • Avoid using false addresses, virtual phone numbers, or mismatched business details.
  • Clearly communicate shipping costs and any additional fees.
  • Collect and manage user data securely, complying with relevant laws.

Shopping Ads-Specific Items:

• • Avoid using shopping ads for drop-shipping business models.
  • Ensure the website is fully functional with no placeholder content or broken links.
  • Do not attempt to bypass system reviews by creating new accounts or altering site content.