How to Appeal a Google Account Suspension: A Step-by-Step Guide

Ad Platforms Advertising Policies Google Ads PPC

A Google Ads account suspension can feel overwhelming, especially if it impacts your business’s visibility and revenue. Fortunately, Google provides a clear process for appealing suspensions if you believe they were issued in error or have since addressed the underlying issue. Here’s a guide to help you successfully submit an appeal for a suspended Google Ads account.

Step 1: Log into Your Google Ads Account

The first step is to access your Google Ads account. If your account has been suspended, you’ll notice a notification at the top of the screen. This alert will provide information about which policy was violated and a link to start the appeal process.

Source: Google Ads

Step 2: Review the Policy Violation Details

Clicking on the notification will take you to a detailed page explaining the policy that your account is flagged for violating. Take time to read this section carefully—understanding the policy in full is essential before submitting an appeal, as it helps you respond accurately and avoid repeated issues.

Source: Google Ads

Step 3: Fill Out the Appeal Form

You’ll be directed to an appeal form, where you’ll need to answer specific questions about your business, website, or content. When completing this form:

Provide as much relevant information as possible.
Be detailed in your responses, explaining any changes you’ve made or clarifying any misunderstandings regarding the flagged policy.

Your goal here is to help Google’s team clearly understand why your account should be reconsidered.

Source: Google Ads

Step 4: Submit Your Appeal

Once you’ve reviewed your answers, click Submit to finalize your appeal. At this point, all you need to do is wait for Google’s review. Typically, Google will notify you of their decision either directly within the Google Ads account dashboard or through the email associated with your account.

Source: Google Ads

Tips for a Successful Appeal

Be Transparent: Honesty about your actions and any previous mistakes can improve the likelihood of a successful appeal.
Show Policy Compliance: If you’ve made changes to align with Google’s policies, mention these clearly.
Be Patient: Appeal reviews can take a few days, so it’s best to allow time before following up.

Following these steps can help you navigate the appeal process with Google Ads, giving you the best chance of restoring your account and resuming your campaigns. Good luck!

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