How to Appeal a Bing Ads Account Suspension: A Practical Guide

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If you’ve logged into your Bing Ads (Microsoft Advertising) account only to find it suspended, it can be stressful and confusing—especially if your ads are a major part of your business strategy. Fortunately, Bing offers a way to appeal account suspensions, though the process can be less straightforward than on other platforms. Here’s a practical guide to help you through the steps of submitting an appeal and getting your Bing Ads account back on track.

Step 1: Identify the Suspension and Access Your Account

Start by logging into your Bing Ads account. If your account is suspended, you’ll see a notification indicating a violation of Microsoft Advertising’s Terms of Use and Policies. Look for the “Complete appeal form” option within this notification. Clicking this will open the appeal form where you can begin the review process.

Step 2: Review Policy Guidelines and Prepare Relevant Information

Unlike Google Ads, Bing doesn’t always specify which policy has been violated in the suspension notice. However, don’t let this discourage you—just make sure to prepare accurate information about your business, your target audience, and any potential issues that could have caused the suspension.

Take time to read Bing’s Advertising Policies on their support page to understand the most common violations. This can give you insights into areas that Bing Ads prioritizes, such as ad content, targeting practices, and landing page quality. Knowing these guidelines will help you provide relevant information and demonstrate your understanding of compliance.

Step 3: Complete the Appeal Form Thoughtfully

Once you’re ready, click on the appeal form link. Here’s what you can expect:

Questions about your business and ad practices: Be prepared to explain your business, the type of ads you run, and how they align with Bing Ads’ policies.
Details on policy compliance: This is a great opportunity to highlight any actions you’ve taken to ensure your ads comply with Microsoft’s policies.
Detailed explanations: If you suspect what might have triggered the suspension (like ad wording or targeting parameters), explain these factors and mention any corrective steps you’ve taken.

The appeal form is your best chance to clarify your intentions, so provide clear, detailed answers to every question.

Step 4: Submit Your Appeal and Wait for Bing’s Response

After you’ve filled out the form, click “Submit” to send your appeal to Bing’s review team. The review process typically takes a few days. You’ll be updated on the appeal’s progress through notifications in your Bing Ads dashboard or the email linked to your account.

Additional Tips for a Successful Bing Ads Appeal

Be Transparent: Bing Ads appreciates honesty, so it’s best to explain any issues you think may have contributed to the suspension.
Show a Commitment to Compliance: Mention any changes you’ve made or actions taken to ensure your ads align with Bing’s policies.
Stay Patient and Professional: While waiting for a response can be difficult, give Bing Ads a few days to review your appeal before following up.

Final Thoughts

Navigating a Bing Ads suspension appeal can be challenging, especially when the specific policy violation isn’t always clear. By understanding Bing’s policies and following these steps, you’re more likely to succeed in having your account reinstated. Keep this guide handy for future reference and know that each appeal helps you better align with advertising best practices.

Good luck!

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