Driving Brand Growth Through Targeted Omnichannel Campaigns

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Campaign Goals

Increase in brand awareness and build recognition of the Olight brand in the US within the next 12 months through an omnichannel marketing approach. This includes leveraging advertising and in-house creative production to enhance brand messaging and visual identity.

Executive Summary

Olight is a technology-driven company that prioritized rapid growth in the US market. A targeted omnichannel strategy supported this objective, resulting in strong visibility and brand awareness.

We developed a comprehensive omnichannel marketing strategy utilizing customized targeting to support this market expansion objective.

This enabled us to quickly establish strong visibility and awareness among the target audience. This strategy proved itself and gained a foothold in a target market.

+23%

Brand Key Product Search Volume

Utilizing a strategic promotional approach for the key product to elevate brand recognition and boost search volume.

+30%

Brand Lift Metrics

Deploying a holistic, data-driven strategy to amplify brand awareness and recognition among our target consumer segments.

Adaptability

By being engaged at every stage, the Adcore team was able to quickly adjust their marketing strategies and tactics as needed, which ensure the marketing efforts harmonized seamlessly with the actual business operations.

Perceptiveness

We provided data-driven insights with quantifiable metrics for the broader business, showcasing the measurable impact of their proactive partnership and integrated approach to marketing and operations.

Challenge

Intense Competition: The US flashlight market is crowded, with many established and emerging brands offering a wide range of products.

Limited Retail Presence: Olight’s physical footprint in the US is limited, which could impact brand visibility and accessibility.

Main Actions

Conducted comprehensive brand research and analysis to assess the current brand positioning in the market.

Diversified the marketing channel mix to broaden reach and accessibility to prospective customers. This could include leveraging emerging channels such as connected TV (CTV).

Leveraged our in-house creative team’s expertise to develop customized branding assets and content tailored to the local market’s style and preferences.

Solution

Grounded in comprehensive market research and competitor analysis, we have undertaken the following strategic initiatives:

Thoroughly identified the relevant target audiences and deeply examined their behaviors and preferences.
Developed a detailed, cross-channel media strategy that optimizes the unique advantages of each marketing channel.
Produced differentiated creative assets tailored to the specific requirements and best practices of each selected channel.

This holistic, data-driven strategy allowed us to achieve outstanding results in a concise time frame.

About Olight

Year established: 2006
Employees: 100 – 150
Head Quarters: China
Industry: eCommerce, Consumer Goods
Website: Website: www.olight.com

Olight is a global technology-driven light company and a leading manufacturer in the world.

“We are absolutely thrilled with the results we have been able to achieve with Adcore Elite. We could not have had a more engaged and dedicated partner to plan & Execute the penetration to the US market. They really took our performance media to the next level.”

– Tiffiny Kang, Marketing Manager, Olight

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