7 Custom Label Ideas for Google Shopping Experts

What Are Custom Labels for Google Shopping?

Ad labels are tags that you can add to your products on Google Shopping to easily filter and organize your data.

You can add labels to keywords, ad campaigns, ad groups, and individual advertisements, organizing each by categories.

For example, suppose a seller wanted to determine how well her product is performing across different U.S. states. In that case, she might add state-specific labels to her ads or keywords to assess performance.

While most e-commerce sellers know how to use labels, many are unfamiliar with the customization capabilities available on Google Shopping.

Custom labels allow you to handpick the criteria that you use to organize your items. Because you cannot bid on keywords with Google Shopping ads, custom labels are one of your greatest advantages in managing your ad spend budget.
When you create custom labels, you can then unlock the product segmentation and bid segmentation features, allowing you to implement varied bidding strategies in your campaigns.

You can create up to five custom labels for your product feed—so choose wisely!

The #1 Reason You Need Custom Labels for Google Shopping 

Custom labels can allow you to optimize your marketing and sales strategies, rendering your business more efficient.

Additionally, custom labels can help you:

• Efficiently track data 
• Report your data accurately 

• Organize and segment your Google Shopping products
• Assume agency over your bidding structures
• Gain a competitive edge in your market 
• Highlight sales and viewership
  

Ultimately, the most valuable resource in e-commerce—and business in general—is information. The more organized your data is, the better you can ascertain changes in your business’s performance and customer behaviors.

Creating custom labels will provide you with the information you need to optimize—and scale—your business.

7 Custom Label Ideas for Google Shopping Experts 

Creating custom labels in Google Shopping is quite simple.

Choose a category on your page menu, click the box next to the category, choose label from the drop-down menu, and click new label. Simply create your label, name it, and enter a description if you wish!

Once you know how to create your label, it’s time to choose from our seven custom label ideas.

1. Price Tiers
2. Bestsellers vs. Lowsellers
3. New Arrivals 
4. In Season/Out of Season
5. Neglected Products (“Zombies”)
6. Ad Performance 
7. Split Group Testing 

Number 1: Custom Labels for Price Tiers 

One of the simplest custom labels you can create is a label for tiered pricing structures.

Creating individual segments based on item prices will allow you to track performance and organize your data according to high, low, and medium-level prices.

To add a price tier custom label, you first need to set thresholds for your categories.

For example, if you sell screen-printed clothing, you may wish to separate your inventory into high/medium/and low price tiers as follows:

• Low Prices may equal $30 or less
• Medium prices may equal $50 or less 
• High prices may equal $100 or less

Once you do this, you will be able to categorize all of your products into price tiers.

Number 2: Bestsellers vs. LowSellers

You may wish to track your items based on their performance.

Tracking bestselling items is quite simple. Begin by entering your definition for the label. For example, type “SellingRate” for this category. Then, add your possible values. You can choose to label only best sellers or add low sellers to the label. 

For example, if you sell multiple cleaning products and wish to invest in more inventory, you can track your bestselling cleaning products and order more of the same.

Keep in mind that labels will not appear on the customer side of Google Shopping, so you alone will see the labels.

Number 3: New Arrivals 

Some Google Shopping experts choose to create custom labels for the arrival date of individual products.

You can label new arrivals by categorizing your release dates by item or group ID and setting thresholds to indicate periods of time. 

These periods will indicate the relative newness of your item.

For example, if you sell pet food on Google Shopping, you can classify each item by its arrival date (or expiration date) to ensure you uphold a standard of freshness.